Regarding Khodrocar Journalist, after a year from the agreement between
IDRO (Industrial Development and Renovation Organization of Iran) and Renault
at Renault booth at the Mondial De La Automobile 2016, the final contract
regarding the cooperation between French giant automaker and an Iranian private
company with presence of an Old Iranian governmental organization was signed,
roughly a month ago.
At first Renault was supposed to establish a joint company with IDRO to
produce three different vehicle at Bon Ro (SAIPA-Zotye
joint company) site. But days before the contract, Naseh holding started chattering
aboutcooperation as well and sat on the contract table then to sign.
Obviously Naseh holding did not join the contract
for fun. It is looking for two major goals. One, to become an automaker and
gain share from production and two, through that, it can convince the ministry
of industry, mine and trade that they are not only the importer who produces
domestically but also it can benefit from Renault’s definite market share in
Iran way more than current Negin Khodro.
Naseh holding currently have both Irtoya (the exclusive
Toyota importer to Iran) and Negin Khodro (the exclusive Renault importer to Iran)
companies and now with this 20 percent share not only has invested in auto
making but also killed two birds with one stone by saving Irtoya and Negin
Khodro throughout the inexpertly appointed resolutions of the ministry of
industry, mine and trade because Naseh holding is now going to participate in
domestic production as well as the exports.
From other viewpoints becoming a party to this
contract, IDRO that has now came short of domestic auto makers and lost great
amount of market share, took back its benefit of these past years from SAIPA by
taking over Bon Ro Instead.
In this new contract among Renault, IDRO and Naseh holding
all three parties are going to benefit, but they benefit differently. Renault
has 60 percent share in this contract while IDRO and Naseh holding each take 20
percent. Considering that Naseh holding is held as Renault representative in
Iran by owning Negin Khodro, so it can have more power over it 20 percent share
and also a chair in board of directors while Negin Khodro could be used as a
leverage anytime regarding the execution of the contract. Therefore Renault
share would be a total of 80 percent and IDRO holds on to just that 20 percent.
On the other hand, Renault has now a powerful
governmental partner next to itself, whose boss is the deputy of the minister of
industry, mine and trade and his organization is the shareholder and a member
of board of directors, therefore IDRO would prefer its greater share in this
new contract rather than a smaller share in contract with IKCO or SAIPA. That because
if IDRO wants to invest any capital into auto makers, its priority would be the
contract with Renault.
It is important to consider that now Renault is
present in IKCO, SAIPA as well as Pars Khodro and it also imports its higher
end products through Negin Khodro while having greater share from the new
Adding all this point into account we realize the
win-win situation for this diplomat French automaker. Now is a good time for
other auto makers such as Citroen and Peugeot to sit down at Renault classes
and take tons of notes of business.
Khodrocar Reporter: Reza Hosayni