The growth and consistency of Chery's Road Safety Campaign can be clearly seen this year at the Tehran Auto Show, where the 1st year anniversary of the campaign reflects on the continuous activities throughout the last year, based on educating Children on how to avoid dangers of the roads.
Khodrocar - Chery's campaign activities included training teachers from 30 different institutes and schools, integrating the campaign into Chery's dealerships and Aftersales network, as well as social media campaigns on Road Safety with record followings. Over 100,000 road safety guides were distributed in Year 1.
The road safety campaign is parallel to Chery's own design and quality safety, whereby all of the models have 5* C-NCAP Safety rating.
Chery's Branding Manager, Edward Singleton, said "All automotive companies need to take responsibility for Iran, the environment we live and work in, and with our Road Safety Campaign we are not concerned about competing with other companies, but in fact encouraging them to do the same. Children's safety must be all of our No.1 priority.
Since commencing 1 year ago Chery's Road safety campaign has been fondly followed by parents and government officials, this year at the Tehran auto show one parent said "It means so much when the company you buy a car from actually cares about the well being of your family."
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